About XTZ Group AB (Torup, Sweden)

Music is a source of enjoyment, inspiration, energy and pleasure

For the past 30 years, my team and I have been designing premium audio products for those in pursuit of pristine quality. From my teenage years, I have devoted my life to music and the reproduction of sound. After completing my electronics studies, I started working in the industry and my passion for high fidelity sound led me to establish XTZ to deliver an experience that is powerful and accurate. Since it’s inception, XTZ has put emphasis on building a global network of engineers, technicians and producers who recognise the importance of great audio quality. A passion for auditory content, combined with the experience of an extraordinary team, allows XTZ to offer high-end, yet affordable products. Starting with high fidelity monitoring options, the XTZ portfolio has diversified to include home theatre speakers, sub-woofers, amplifiers, measuring equipment and headphones. As the primary choice for those seeking great audio quality, I, under the XTZ umbrella, am proud to offer a product range that reflects my personality, who I am and what I stand for. Life is short, and we should enjoy it.

Olla Eliasson Founder and Chief Executive Officer

XTZ Team

XTZ Team

Direct Sales Strategy

Direct Sales Strategy

Listen to XTZ

Listen to XTZ

Contact us

Contact us



XTZ Team

Olle Eliasson, CEO

Jens Hörmann, Int. Sales Director

Berthold, Int. Marketing Director

Hampus Morberg, R&D Manager

Sören Karlsson, COO

Maria Jacobsson, Accounting Manager


Direct Sales Strategy

XTZ employs a direct sales strategy based on our deep belief of the advantages it provides to you. Without the middlemen, you as a customer can save a significant amount of money since XTZ is directly passing the reduced costs along to you! You gain the margin of the middlemen by being able to purchase better components with your purchase budget, therefore buying a product with an unrivalled price/performance ratio. Another advantage is the added convenience that you experience with this direct sales strategy in that it enables you to just ordering exactly what you want from the comfort of your own home. With our expedited delivery, you can very soon start to experience the world of XTZ Sound in the best way, the direct way.

Our direct sales strategy


Our direct sales strategy

Common sales strategy


Common sales strategy

Buy & Try - 30 days’ full refund policy

Buy & Try basically means we offer a more favorable return/refund policy when you buy our products. You buy the products as usual, but you get a 30 day return policy in case you are not satisfied. You only pay for the shipping. Buy & Try is there for us to prove the quality of our products, and offers you the optimum way for you to be satisfied with your purchase. Read more >




Listen to XTZ

As part of the direct sales concept of XTZ, it is possible to experience our loudspeakers either in the XTZ-Showroom in Torup (Sweden) or at the site of one of our various partners in Europe. At these sites, you can look at, touch and of course listen to our great variety of speakers. Our skilled personnel and representatives are available for any questions and will support you in assembling incomparable hi-fi systems. Don't hesitate to contact us if you are interested in listening to any of XTZ speaker models.



Contact Us


XTZ Group AB
Gamla Nissastigen 17
31441 Torup / Sweden
Phone: +46(0)345-20049
Mail: info@xtzsound.eu


Make a good choice - choose XTZ!